1. NAME Michel Testard
2. DATE OF BIRTH 16 September 1949
3. NATIONALITY French
4. ADDRESS 113 -115 Charoen Nakorn
Soi 37
Charoen Nakorn Road
Klongsarn, Bangkok 10600
Thailand
5. EDUCATIONAL BACKGROUND:
PARIS Marketing and Public Relations Master 1974
LYON Economic Sciences Bachelor 1972
6. LANGUAGE & DEGREE OF PROFICIENCY:
French: Mother tongue
English: Fluent
Thai: Fluent
German: Good
Spanish: Fair
Italian: Fair
7. COUNTRIES OF WORK EXPERIENCE:
France, U.K, Germany, China, Taipei, Philippines, Vietnam, Cambodia, Malaysia, Indonesia, Laos, Thailand.
8. EMPLOYMENT RECORD AND CURRENT ACTIVITIES:
1994 untill now: Servex Co., Ltd
Chairman Consultancy, Licenses, and Joint Ventures. Bangkok
1984-1994: ICC International Cosmetics International business coordinator.
Bangkok Thailand.
1981-1984: Brambilla Cogros S.A France Director of Import Division. Paris
1976-1981: Mathias S.A France Director of Sales and Marketing. Villefranche
/Saône
1974-1976: Pages Verveine du Velay S.A Assistant sales and marketing manager.
Le Puy
9. EXPERTISE:
Promotion of Asian Handicrafts
in Europe Markets
Promotion of French textile brands in Thailand
Fashion and Trend setting
Licenses and Joint Ventures between French and Thai Companies
Branding
Seminars cross cultural integration.
10. ORGANIZATION OF AND PARTICIPATION IN RECENT INTERNATIONAL/REGIONAL AND NATIONAL WORKSHOPS AND TRAININGS:
2008 SET OF 4 SEMINARS FOR THE TEXTILE DEPARTMENT OF A MULTINATIONAL MASS
DISTRIBUTION GROUP
CONSULTANT AND LOBBYIST FOR A MULTINATIONAL MASS DISTRIBUTION GROUP
CONSULTANT AND LOBBYIST FOR A MULTINATIONAL COMMUNICATION GROUP
2007 SET OF TWO SEMINARS FOR THE
PERSONNEL OF A MULTINATIONAL GROUP IN THE MASS DISTRIBUTION BUSINESS
-TRAINING OF THE FOREIGN EXECUTIVES “HOW TO WORK, ESTABLISH AND LIVE
HAPPILY IN THAILAND
-TRAINING FOR THE THAI EXECUTIVES “HOW TO KNOW, APPRECIATE AND WORK
HAPPILY WITH FOREIGNERS.
2007 SEMINARS FOR THAI TEXTILES INSTITUTE FOR THE TRAINING OF 120 PEOPLE OF THE TEXTILE AND GARMENT INDUSTRY SERIES OF 8 SEMINARS
2007 SEMINARS FOR THE TRAINING OF 400 PEOPLE OF ICC International ON VISUAL
MERCHANDISING SERIES OF 4 SEMINARS workshops and on site training (intermediate
course for executives)
2006 SEMINARS FOR THE TRAINING OF 80 PEOPLE OF ICC International ON VISUAL MERCHANDISING SERIES OF 2 SEMINARS workshops and on site training (intermediate course for executives)
2006 SEMINARS FOR THE TRAINING OF 120 PEOPLE OF ICC International ON VISUAL MERCHANDISING SERIES OF 2 SEMINARS workshops and on site training (intermediate course for executives)
2006 SEMINARS FOR THE TRAINING OF 100 PEOPLE selected by DEP ( Department
of Export Promotion) ON BRANDING, EXPORT AND INTERNATIONAL MERCHANDISING,
3 days ( July 2006) of morning lectures and workshops.
2006 SEMINARS FOR THE TRAINING OF 120 PEOPLE OF ICC International ON VISUAL
MERCHANDISING SERIES OF 2 SEMINARS workshops and on site training (intermediate
course for executives)
2006 SEMINARS FOR THE TRAINING OF 240 PEOPLE OF ICC International ON VISUAL MERCHANDISING SERIES OF 2 SEMINARS and on site training
2005 SEMINARS FOR THE TRAINING OF 120 PEOPLE OF SAHA GROUP ON VISUAL MERCHANDISING SERIES OF 4 SEMINARS
2005 SEMINARS FOR THE TRAINING OF 210 PEOPLE OF THE MALL GROUP ON VISUAL MERCHANDISING, SERIES OF 7 SEMINARS
2004 SEMINARS FOR THAI TEXTILES INSTITUTE FOR TH THE TRAINING OF 210 PEOPLE OF THE TEXTILE AND GARMENT SERIES OF 8 SEMINARS
2003 SEMINAR : VISUAL DISPLAY FOR FASHION PRODUCTS TO SAHA GROUP OF COMPANIES (70 PARTICIPANTS)
2003 SEMINAR : VISUAL DISPLAY FOR FASHION PRODUCTS TO BOONSIRI GROUP OF COMPANIES (60 PARTICIPANTS)
2003 SEMINAR : COLOURS AND FASHION- BLUE IN GARMENT BUSINESS (ORGANISED BY TTIS CO LTD , 50 PARTICIPANTS)
2001 –2002 Sociology and
Fashion Multiple seminars for fashion schools and magazines
2000 – Entreprendre - Reports on business in Thailand
2000 - Conference for SPAFA colors and trends.
2000 – Conference at Ministry of commerce in France Business with Thailand.
2000 – France 2 TV report in Thai Fashion
1995-96-98-2000- L’usine Nouvelle – Reports on business in Thailand
1999 – Conference for Chulalongkorn University Sociology and Fashion
1999 – Seminar for Casino (Big C) “How to establish and succeed
in Thailand”
1998 – Conference for Taxila school “ Fashion in Europe.”
1997 – Seminar for Auchan group. “How to settle in Thailand”
1997 – Textile missions in France for 18 Thai companies
1995 – Mission to Japan, Joint venture between Thai, French, Japanese
groups
1995 – Mission to Vietnam. Research of partner for Thai-Japanese Joint
Venture
1994 – Conference to EAP School of management Business in Thailand
1974 - Publication – Master in Public Relation theses P.R for Fur industry
in France
11 SOCIAL ACTIVITIES
HONORARY PRESIDENT OF A.D.F.E. THAILAND ASSOCIATION DEMOCRATIQUE DES FRANCAIS
A L’ETRANGER.
FORMER PRESIDENT OF ASSOCIATION DE BIENFAISANCE FRANCAISE EN THAILANDE
FOUNDER AND PRESIDENT OF APEFAP ( ASSOCIATION FOR THE PROMOTION OF FRENCH EXPERTISE IN SOUTH EAST ASIA)
DELEGATE (ELECTED REPRESENTATIVE) AT THE ASSEMBLEE DES FRANCAIS A L’ETRANGER FOR ASEAN COUNTRIES (REELECTED 2006)
MEMBER OF THE ECONOMIC COUNSELLORS OF FRANCE IN THAILAND.MEMBER OF THE BOARD.( CCE)
12 DISTINCTION
CHEVALIER A L’ORDRE NATIONAL
DU MERITE (FRENCH DISTINCTION)